Orleans Star: Young Entrepreneur Launches Own Apparel Brand


Young entrepreneur launches own apparel brand - Orleans Star
Fred Sherwin
Jan. 21, 2022

Nathan MonPremier didn’t let a little thing like a global pandemic or the fact that he was just starting business classes at Algonquin College stop him from launching his own business in the spring of 2020.

 

The 18-year-old Béatrice-Desloges grad had an idea to start an promotional apparel business and he had a name to go along with it – “Hope is Famous”.

The name sprung from how MonPremier was feeling during the first few months of the pandemic.

“I was fixated on creating something due to all the spare time I had at the beginning of the pandemic. Then I started thinking that the one thing we did have was hope and from there came the name, ‘Hope is Famous’,” explains MonPremier, who was 16 at the time.

“And so I started thinking about what would be the best way to share that message so I put it on a T-shirt and posted it on Insta-gram and it took off from there.”

Today, MonPremier’s Instagram account has 9,000 followers. His biggest supporters are his parents and grandparents.

In fact, he started the business with a heat press his father bought to make his own promotional T-shirts.

Over the past 18 months, MonPremier has made so many T-shirts and hoodies for his friends and followers that he will soon need a new press.

So what does “Hope Is Famous” actually mean? “It means that everyone has hope and that hope is popular,” MonPremier explains on his company website. “It’s aimed at all the dreamers out there who take action to achieve their goals.”

Since launching “Hope is Famous”, Mon-Premier has added another catch phrase to his clothing line – “Fueled by Hope”.

His latest creation depicts three stylized doves in purple and mauve on the back of a white hoodie. In the lower left of the design is the profile of a dove standing on its legs looking into a spherical shape. Inside the shape is another dove about to take flight. And in the upper left is an image of the dove in full flight.

Following the success of his initial launch MonPremier wanted to do something to give to back to the community.

The first step was to pick an organization to help out. Having driven past the Salvation Army Thrift Store every day and knowing that they take clothing donations, he decided to set up a pop-up clothing drive.

With the help of some friends, he man-aged to collect 50 garbage bags full of gently used clothing.

The drive was so successful he decided to do it again this year. Using his growing social media network to help get the word out, MonPremier was able to easily surpass last year’s total. He now plans to make it an annual event.

MonPremier’s immediate goal is to use his clothing line to encourage and motivate others to accomplish their goals on a day-to-day basis.

“I love to teach and inspire and my goal is to become a role model,” says MonPremier.

His more long-term goal is to turn Hope is Famous into 6-figure business and open a physical store within the next 5-10 years. At the rate he’s going, it won’t surprise anyone if he reaches his long-term goal sooner rather than later.

You can check out the Hope is Famous clothing line and order your original Hope is Famous creation at hopeisfamous.com.

 

View the full article on the Orleans Star website http://orleansonline.ca/pages/N2022012101.htm